I’m no businessman, but I prefer/admire the “stack em high, sell em cheap” business philosophy ie. lowest price you can to make cost to entry accessible, maximising buyers, versus highest price you can get away with to gouge (loyal) customers (and which also encourages piracy/theft).
The thing is though companies like Autodesk buy up competitors to minimise competition and then lock you in. I’m looking from an AEC perspective, not only 3d modelling. And you also aren’t “completely free” to change programs when there is an ecosystem around it (plugins/libraries/asset subscriptions/etc). That also locks you in.
In the end it’s a financial calculation whether moving everything to another ecosystem is worth the time and cost. For us it isn’t, and the vray pricing also isn’t an issue fortunately, but I also don’t feel that a 50% price rise gives a positive signal and only means we will become more open to alternative software in the future.