Artemide Light+Building

Here is a selection of a recent set of images I did for Artemide, one of the global leaders of the illumination sector. All these new product were presented at the Light+Building fair in Frankfurt.

I had a lot of fun working on the scenic images, and for the occasion I also modeled with GrowFX some custom clover textured with scanned leaves from my garden (my favourite source of greenery textures).

All the images are full 3D, I used Forest Pack and some Railclone modified with custom mesh and textures for the road image.

For the plaster texture I used Substance Designer in order to reach a realistic close up image.

Here you can see the complete set:
Part I Artemide Light+Building Part I – Giona Andreani
Part II Artemide Light+Building Part II – Giona Andreani

O
Designer: ELEMENTAL

Solar Tree 2.0
Designer: Ross Lovegrove

Ipno Wall
Designer: Michele de Lucchi

Parrucca
Designer: Herzog & De Meuron

And finally a crop of the custom clover, it was prepared for a close up image of a lamp that in the end was not presented during the fair, so I can’t show the entire image.
It was used also in the O light images showing the open and close version of the clover.