Hey guys - Here’s our latest work, directed by myself and Andy Knight:
Diet Pepsi “After Hours” is a 30-second, fully computer generated commercial recently produced for showcase during the 2005 Academy Awards on American broadcast stations. It was completed in about one and half months, with a crew of about 8 core artists at Redrover Animation Studios Ltd.
Client: Pepsi
Agency: DDB New York
DDB Creative Directors: Seth Fried, Michael Vitello
DDB Producer: Anthony Curti
Animation Production Company: Redrover Animation Studios Ltd.
Directors: Richard Rosenman, Andy Knight
Producer: Randi Yaffa
Line Producer: Chris Stewart
Compositor: Brad Husband
Editor: Scott Buscis
Music: The Ramones, “Blitzkrieg Bop”
Sound: Sound Lounge
Character Modeling/Rigging: Ben Pilgrim
Environmental/Prop Modeling/Texturing: Chris Crozier, Mike Oliver
Environmental/Prop Texturing Assistance: Rob Jones
Glass Modeling/Simulation: Mike Oliver
Animation Lead: Kyle Dunlevy
Animation: Matt Kowaliszyn, Steve Wittmann
Art Direction/Lighting/Rendering: Richard Rosenman
Rendering Assistance: Mike Oliver
Studio Troublemaker: Bondi
From these stills, It looks like two color temperatures that the cooler is throwing onto the floor (establishing vs. close up shots). Why did you choose to light them differently?
Trapezium, that’s a good observation. The reason I did this was because I wanted your eye to move from the radio to the refrigerator in the first scene very quickly since there wasn’t a lot of time available for that shot. Really, the only thing you should be focused on by the time we cut, is the fridge. That’s why I made it stand out as much as I could through the use of the bright illumination, and the burnout on the floor (which could have admittedly been less). In the subsequent shots, the burnout was far too much and we had to take it down in order to focus on the character.
Room217, no Blastcode - Reactor. And lots of broken glass.
