Here’s what I did recently.
GONG agency (www.gong.pl) created web application for ECCO to show their new shoe.
I was responsible to create the 3d shoe. I was supplied with CAD model so there was required quite a bit of cleaning and I basically redo the thing in in Zbrush (all tiny holes etc). The rest was textures, materials and lighting. I also made animation of shoe rotating and splitting into pieces and points showing.