Rabbitholes holograms anyone?

http://www.rabbitholes.com

Two of colleagues showed me this quite interesting thing today, which was introduced at Siggraph last year and I was wondering if someone here has tried that already and what are the limitations?

So far from what I can see on their website, it’s quite impressive and the application in advertisement will be substantial and perhaps in the architectural presentation too.

I recall seeing their stuff at Siggraph last year, but I just thought “Oh - just another hologram” and gave it a miss. The video makes it look pretty amazing. As usual with this kind of stuff, it is very very expensive and I can’t see an uptake in the property market for that reason, though I can see that it would be fabulous.