The current market is flooded with assets created for 3ds Max. However, converting .max models for use in V-Ray for Rhino is a slow process that also requires a 3ds Max license.
It would be highly valuable to develop an online or in-app solution that allows seamless conversion of .max assets for use in V-Ray for Rhino and other platforms.
Submitted on AHA Ideas by Konstantin Troianov (COS-I-1291).