Diet Pepsi - "After Hours"

[richard_rosenman]

Hey guys - Here's our latest work, directed by myself and Andy Knight:

Diet Pepsi "After Hours" is a 30-second, fully computer generated commercial recently produced for showcase during the 2005 Academy Awards on American broadcast stations. It was completed in about one and half months, with a crew of about 8 core artists at Redrover Animation Studios Ltd.

















Please click here for the movie and official project page.

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Credits:

Client: Pepsi
Agency: DDB New York
DDB Creative Directors: Seth Fried, Michael Vitello
DDB Producer: Anthony Curti
Animation Production Company: Redrover Animation Studios Ltd.
Directors: Richard Rosenman, Andy Knight
Producer: Randi Yaffa
Line Producer: Chris Stewart
Compositor: Brad Husband
Editor: Scott Buscis
Music: The Ramones, "Blitzkrieg Bop"
Sound: Sound Lounge

Character Modeling/Rigging: Ben Pilgrim
Environmental/Prop Modeling/Texturing: Chris Crozier, Mike Oliver
Environmental/Prop Texturing Assistance: Rob Jones
Glass Modeling/Simulation: Mike Oliver
Animation Lead: Kyle Dunlevy
Animation: Matt Kowaliszyn, Steve Wittmann
Art Direction/Lighting/Rendering: Richard Rosenman
Rendering Assistance: Mike Oliver
Studio Troublemaker: Bondi

Regards,
-Richard

[Pixelperfectg]

WOW, I thought the first picture (the one with the boombox), was a photo composite. Great job!

[room217]

HEY I saw that commercial!

I was wondering if you used BlastCode for the breaking glass?

Very Nice Job!
randy.

[Trapezium]

Wow, you guys did that one. Great job all around

--Jon

[chris-x//]

really great job, congrats

[Gijs]

(absolutely speechless)

[Trapezium]

Hey Richard, one question...

From these stills, It looks like two color temperatures that the cooler is throwing onto the floor (establishing vs. close up shots). Why did you choose to light them differently?

Thanks,
--Jon

[jujubee]

That's freakin' awesome!

[percydaman]

I cant seem to get the movie to work right. The video hangs after a couple of secs and the audio keeps on going. Anyone else have issues?

[zuliban]

great work

[DaForce]

That is so damn cool!!!
Mmm pepsi, uber money in that job

plays fine here Percy, quicktime and media player classic

[natty]

Fantastic work, just awesome ..

[jacksc02]

Great work Richard, congrats to the team on yet another fantastic project!

[dellis]

Room217,


What is BlastCode?

[richard_rosenman]

Hey thanks, guys....

Trapezium, that's a good observation. The reason I did this was because I wanted your eye to move from the radio to the refrigerator in the first scene very quickly since there wasn't a lot of time available for that shot. Really, the only thing you should be focused on by the time we cut, is the fridge. That's why I made it stand out as much as I could through the use of the bright illumination, and the burnout on the floor (which could have admittedly been less). In the subsequent shots, the burnout was far too much and we had to take it down in order to focus on the character.

Room217, no Blastcode - Reactor. And lots of broken glass.

-Richard