Streetscape

[glorybound]

True, however, we have to use common sense. 3%-5% is how much is usually spent on marketing. Now, that might include a lot (website...), but renderings are a big part of it. It shouldn't be a game of as cheap as I can get. Nobody wins!

[flino2004]

Your fee is your fee regardless of how much money the client allocate for marketing...if one is willing to negotiate it is another thing., if you are one man show charging 1200-2000 per view is good but if you have a company with employees those number may not work...Projects where a condo cost 10-30 Million spending 5K per view by a high-end company make sense because they are producing more than a rendering, the detail is insane (materials, modeling,etc.)... They are capturing a lifestyle to sell. (many of those firms are here in this forum)..... Famous Architects want top-notch renderings by those firms because they are showing their design and brand. The rest of us deal with clients are looking for very good renderings but they cannot afford excellent renderings with a price tag, and the ones they want to pay peanuts, or they are ok with acceptable renderings. The clients come to you, and you filter them, it's up to you to deal with them and the consequences of your good or bad judgment.

[glorybound]

Well said. I once read that you don't let their budget dictate your fee.

[jackieteh]

No, he didn't say who he used. I feel for you guys. The work we do is hard and takes a lot of work and knowledge. If you feel taken advantage of, you all have to come together and stop the madness. It isn't just an economical thing, it's a moral thing. Everyone needs to earn a living wage if they are willing to work hard.

agree with you, but in my country, it is very hard to get everyone together, they all fighting each others, the is one of reason which kill the 3d market here, i guess. I just got an enquiry asking me provide autoCAD floor plan, ceiling plan, electrical and etc + 2d elevation plan for whole house + 3d visual still image + site visit during the construction period, try guess how much they offer me for this kind of job

[jackieteh]

It is more like each project they add more fine detail, like soffit vents, or even worst, things nobody will ever notice. I mean, nobody cares that there are three hangers on a 10' gutter opposed to the two I am showing. He does send me a lot of work, so I am on the fence.

your market more and more like my market, my client asking for car brand like hyundai, suzuki, some even asking to move the interior sofa 10 milimeter to the right side but it is an exterior rendering, after you move the sofa and send draft, the next comment will be, please the sofa 5.3 milimeter to left side, lol
i hope your country don't have this kind of client.

[paulison]

Interesting work - it definitely has a distinctive feel and I remember your work on here from years ago. I feel like we may both be constrained by the market we are in - I mean that what constitutes good design is what is popular and that can vary around the world greatly because the work is so subjective. I feel like you are doing a great job with the 3D end of things - a lot more effort goes into yours than what I'm doing to be honest

[glorybound]

agree with you, but in my country, it is very hard to get everyone together, they all fighting each others, the is one of reason which kill the 3d market here, i guess. I just got an enquiry asking me provide autoCAD floor plan, ceiling plan, electrical and etc + 2d elevation plan for whole house + 3d visual still image + site visit during the construction period, try guess how much they offer me for this kind of job

I am afraid to guess . In my world, it would be 5%-15% of the total construction cost.

[glorybound]

your market more and more like my market, my client asking for car brand like hyundai, suzuki, some even asking to move the interior sofa 10 milimeter to the right side but it is an exterior rendering, after you move the sofa and send draft, the next comment will be, please the sofa 5.3 milimeter to left side, lol
i hope your country don't have this kind of client.

Oh yeah, I have had those clients. Again, if our industry can come together and be somewhat be consistent, we can fight this stuff. Change... someone has to pay and it shouldn't be us.

[DanSHP]

your market more and more like my market, my client asking for car brand like hyundai, suzuki, some even asking to move the interior sofa 10 milimeter to the right side but it is an exterior rendering, after you move the sofa and send draft, the next comment will be, please the sofa 5.3 milimeter to left side, lol
i hope your country don't have this kind of client.

[flino2004]

Well said. I once read that you don't let their budget dictate your fee.

Everybody lies about budgets and deadlines why I would take it into consideration? if the client wants 10 views I send my number and that's it...If his budget allows them he has to approve it, I'm not a partner of the projects, I don't care how much money he is going to make I only care how much money I'm going to make. Independently of that our fee is dictated by the Market and where you are in that market.

by the way, when I had access to numbers before 2008 developers in Minneapolis budgeted 2K per unit for Marketing and the architect firm was charging 5K per unit..( average range was between 80-150 units) .... The typical rendering package was 3-5 views of the most expensive unit, 1-2 of the most common unit, 1-2 exterior images and maybe 2-3 of the common areas (lobby, Spa/gym, party room)...so, it was nothing of the overall budget. and they were paying back then around 800-1000 per image

[glorybound]

That was when the market tanked, so archviz could have been strong then, since sometimes when the market is weak the budgets go up. Has it gone up or down since then, who knows? Last year I have had archviz illustrators from the cities call me asking me about my rates, saying that they can't get anything for their work and the work has dried up because all the architects are using lumion. I haven't seen a decline, but I get work from around the globe and I only have a couple of clients from MN. $800-$1000 per image for an average project sounds okay. I mean, it depends on the project.

[glorybound]

Monday I had a call from a lady who loved my work. I was on her short list and she sent me a link to another place that was cheaper and nearly as good, as she said. I went to the site and this company had like 15 employees, from marketing to accounting and of course illustrators. There were a couple licensed architects, too. I was around $1200 for one image and they were about 1/2, but how in the world can a company, with a payroll like that, survive? They would need many of these projects a day, every day, to break even. They might get projects with many images, but personally, I don’t see those projects. I get 1-3 images per project.

[flino2004]

There are boutique companies and Walmart.
I have a Lumion license and for exteriors is great, super fast and a lot of libraries but like any software you could find super realistic renderings and very mediocre renderings as well.... It works great as well for animations.

[jackieteh]

I am afraid to guess . In my world, it would be 5%-15% of the total construction cost.

good guess, but the client only willing to pay me 3000 - 4000 (around 900usd) for all that, finally i didn't take the job.

[jackieteh]

yeahhh exactly like that lol