Stupid.ca

[richard_rosenman]

Hey guys and gals;

These are from another of our various recently completed projects at Hatch Studios Ltd.

These are a set of fourteen backgrounds created for the agency Ben Simon Burns. They were developed for the new 2006 version of the highly-successful anti-smoking campaign website commissioned by the Government of Ontario.

Each of the rooms were color graded in a specific hue to reflect the mood and atmosphere of the environment.

Here are some of the final renders:











To see the rest of the renders, please visit the project page at:
http://www.richardrosenman.com/project/?cid=117

Credits:
Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Modeling by Joel Mongeon
Texturing, lighting, rendering & compositing by Richard Rosenman

Produced at Hatch Studios Ltd.

-Richard

[jujubee]

Excellent - now I feel insecure.

[DaForce]

AMAZING!!!

How did you do the volume light thru the windows? Just via PS?

Also have you first rating for that project 5 stars of course.
And Yoink!! for all the new wallpapers

[giraffe]

hi
very nice details and variations of the environments.

[Clifton Santiago]

Incredible! Yes, please elaborate on volume lights and specular bloom effects.

[nvanherpt]

very, very nice.

can you elaborate on the colour grading too? did you colour the lighting before render as well or was it all post?

[powerandrubber]

Very cool man! More details please!

[posterus]

wow. i love the style of your work. nothing really to say except that its great.
yes the volume lights...how did you do that effect?

[richard_rosenman]

Hey guys - thanks for the kind words...

Volumetrics - I always do 'em in seperate layers so that I can colorize them, increase or decrease their luma, and do whatever else I need to. So I just assign everything a white material, setup a standard spotlight with VRay shadows, and add a volume effect to it. The rest is done in comp - in this case PS, since they're just stills.

Specular Blooms - very simple. Isolate the brightest areas of the image, add a touch of blur, and recomposite back on top using additive.

Color Grading (my favourite part) - I set up the lighting rigs within the color realm I want - ie. blues, or greens, or reds, etc. But your lighting should never be JUST one hue. Lighting always contains a primary color and a secondary fill color and in most cases, they should be opposites - to make the image not appear flat. So for the science lab, the dominating lighting color is cool green, but you have the contrasting lighting of the warm orange sunlight coming from the window. You'll see this contrast in each render.

After you've lit and rendered the scene, an additional color grade is done in PS to 'unify' the palette further. So a solid color layer might be composited on top of the final image using one of PS's various comp modes at a very slight opacity.

One of the most impressive uses of color grading in cinematography was used in "Hero". For those of you who haven't seen it, the film is divided into various segments in which a specific color treatment is used - for EVERYTHING - the rooms, the environment, the clothing, the film transfer. The director goes through the entire color spectrum throughout the film and the shots are absolutely incredible. They are perfect in every way possible.

-Richard

[elitesouljah]

Wow, they look awesome man. You did all the modeling? These scenes look like they could be the ones for a cool cartoon animation or something!

[DaForce]

Hero... You mean the Jet Li movie?
That movie was fantastic!!! (big Jet Li fan)

Thanks for all the extra tidbits about your renders

[Da_elf]

cant wait to see his last film.

lovely renders. maybe im stupid but i didnt see the smoking element in it. besides the fact that the atmosphere in the roms is kinda smoky

[jacksc02]

nice renders richard, would be great to see the final ads

[DaForce]

Its for a website...

www.stupid.ca

[MHenry]

Very Nice Renderings!