Ford "Built To Handle"

[richard_rosenman]

Ford "Built to Handle" is our latest spot created at Hatch Studios Ltd., directed by Larissa Ulisko.

It features the Ford Fusion open like a book into an graphic and abstract garage environment in which we see the vehicle performing dynamic precision maneuvers while showcasing its various distinct abilities. At the end, the camera rotates 180 degrees revealing the Fusion parked on the garage ceiling - due to its powerful traction.

In case you hadn't guessed by now, the voice read was done by Kiefer Sutherland.















Please click here to see the movie.

Project credits:
Director: Larissa Ulisko
3D Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Vehicle Modeling & VFX: Abdul "Rocky" Ali Mohamud
Environmental Modeling: Raden Slipicevic
Technical Line Rendering: Tyler Figueira
Animation: Scott Guppy
Lighting & rendering: Richard Rosenman
Compositing & motion graphics: Larissa Ulisko

Created at Hatch Studios Ltd.

For more information, please visit:
http://www.richardrosenman.com/project/?cid=131
http://www.hatchstudios.net/index.cf...work&workid=26

To stay up to date with new project notifications, please register for free at:
http://www.richardrosenman.com/earlynotice/

-Richard

[DaForce]

Awesome!! Just awesome.

Great style.

[jacksc02]

nice one richard!

Daforce- the tail lights look like they are from a Falcon!

[DaForce]

yeah so it does.

[jacksc02]

and the front lights are from a focus...

[RErender]

Pretty cool spot, any insight into the special paint material?


Did you say Falcon?

The last of the V8 Interceptors!

[jonnybefree]

really great!!!!

what did u used for the car set-up?

[stilgarna]

Wow... as usual. Very good job.

I'm jalous...

Best regards...

[kimgar]

great render, great anim, great work!

the extended lines are cool, hope vray toon will support something similar at some point


gooood stuff!

[chris-x//]

Really cool, may I ask how how much days such a work implicates in house ?

Congratulations for the video, top notch work as usual

[dellis]

Just saw that one yesterday....awesome. Are you planning on doing a write up about it?

The effects are really visually interesting.

[Candelero]

PERFECT !
Really love the ARCH-Sketch Style ...

P.S.: Does this ford look too much as a TOYOTA Avensis in front, or is it just me.

Best regards,
nikki Candelero

[jacksc02]

thats why its called "fusion"

[Paul Oblomov]

Nice !!!
Great postwork.

[richard_rosenman]

Hey guys;

Thanks - although Larissa was the director on this one so I'll pass on the comments to her.

The project took about 4 weeks - it was rushed. Usually we tend to get 6 weeks or so...

Car paint shader was a custom shader using the Shellac material - glossy paint underneith, shaper paint above (and a few extras to boot). Certainly doesn't show it's full potential in such an abstract environment but oh well...

-Richard