Ford "Built Smarter"

[richard_rosenman]

Ford "Built Smart" is our latest spot created at Hatch Studios Ltd., directed by Larissa Ulisko. It is the second spot for Ford belonging to a campaign set of several.

It features the Ford Escape open like a book into a graphic and abstract landscape environment in which we see the vehicle performing dynamic precision maneuvers while showcasing its various distinct features.

In case you hadn't guessed by now, the voice read was done by Kiefer Sutherland.















Please click here to see the movie.

Project credits:
Director: Larissa Ulisko
Exec. Producer: Randi Yaffa
Vehicle Modeling & VFX: Abdul "Rocky" Ali Mohamud
Environmental Modeling: Chris Crozier, Raden Slipicevic
Technical Line Rendering: Raden Slipicevic
Animation: Scott Guppy
Lighting & rendering: Richard Rosenman
Compositing & motion graphics: Larissa Ulisko

Created at Hatch Studios Ltd.

For more information, please visit:
http://www.richardrosenman.com/project/?cid=133
http://www.hatchstudios.net

To stay up to date with new project notifications, please register for free at:
http://www.richardrosenman.com/earlynotice/

-Richard

[DaForce]

Fantastic!!!

Love the way the mountain goes from feeling small scale to normal scale with the car on it.. very slick.

[dbuchhofer]

smooth work! excellent feel to it

[mcphep]

i love the little touches with the birds and especially the deer

[victor.nsy]

looks cool I like the presentation ... clean cut ... clear and informative.
definitely a good ad for the right car ...

[dellis]

Amazing as always!!!

[dominiquelaksmana]

great as usual!