Ford "Thrill Ride"

[richard_rosenman]

Ford "Rollercoaster" is the latest spot created at Hatch Studios Ltd, directed by Richard Rosenman and Larissa Ulisko.

Inspired by Japanese illustration, this spot relies heavily on seamless integration of cutting edge 3D computer graphics combined with bold 2D character designs, both existing in a lavish and rich multi-media environment.

Not only did we wish to create a visually compelling spot, but we also insisted in developing a sub-story involving aggressive & chaotic characters attempting to catch the Ford Fusion. This provided a set-up for a wild car chase in which the Fusion inevitably out-maneuvers the characters in a climatic and explosive finale.

Props to our agency and client friends who made this such a fun project to work on.





















Please click here to see the movie.

For more information, please visit the project page at:
http://www.richardrosenman.com/project/?cid=165

To stay up-to-date with the latest projects, please register at:
http://www.richardrosenman.com/earlynotice/

Project credits:
Directed by Richard Rosenman & Larissa Ulisko
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Character designs by Chris Cann
Modeling by Chris Crozier, Rowan Simpson, Abdul Ali Mohamud, Raden Slipicevic
Animation by Scott Guppy & Kevin Vriesinga
Texturing by Marcin Porebski, Steven Hollman
Lighting & rendering by Richard Rosenman
Compositing & design by Larissa Ulisko
Online at Technicolor w/ Alex Boothby
Pyrotechnics by Bondi

Created at Hatch Studios Ltd.

[jonnybefree]

great spot as always!
love the stile!

[^Lele^]

Splendid as usual!
Five stars and plug!
Herm, well, whatever XD

[stilgarna]

Very good as usual !!!


You're an anoying person Richard

Best regards...

[vlado]

It is nice to see VRayToon being used

Best regards,
Vlado

[jujubee]

Richard can you ever make a bad animation?!?! That's hot.

[rmejia]

WOW, amazing work!

[aphex79]

great stuff

[richard_rosenman]

Yeah, Vlado - VRay Toon kicks ass. Not only is it nice and simple to use, but the line quality it produces is far superior to Max's Ink N' Paint shader and various others I've used. Mental Ray's is the only exception - but I still prefer VRay for it's simplicity. Good job, man...

-Richard

[m_hinks]

Must have been some serious post work to get all different styles together, or was it all rendered in one scene?

Could you brifly explain how you took the vray render through to finished ani, the software you choose to use, file formats, render elements you tend to favor and how you get the best out of them?

regards,

Mark

[rivoli]

brilliant, love it.

[DrJan]

Nice spot and great combination of toon and realism.

I really don't like the look of the American styled Focus... I think the European version looks alot better. Especially the ST *drools*