Ford "Ice"

[richard_rosenman]

Ford "Ice" is the latest spot to come out of Hatch Studios Ltd. featuring computer generated vehicles, environments and VFX shots produced in full 1080P HD.

The spot features a Fusion making an epic journey across two continents and freezing its surrounding environment in doing so. This is synonymous with Ford's tagline: "Create a reaction." When crosses the ocean we showcase beautiful frozen environments through which the car determinately travels until it reaches the other side. At this point, we are greeted with an unexpected surprise bringing the commercial to a dramatic finale.





















Please click here to see the movie. (5 MB)

Please click here to see a 720P version of the movie. (37 MB)

Please click here to go to the project page for more info, images and more.

Please click here to see a gallery of shot breakdowns.

To stay up-to-date with the latest projects, please register at:
http://www.richardrosenman.com/earlynotice/

Credits
3D Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Rowan Simpson, Chris Crozier
Animation: Kevin Vriesinga
Ice VFX: Abdul Ali Mohamud, Raden Slipicevic
Matte Painting: Steven Hollman
Lighting & rendering: Richard Rosenman
Compositing: Richard Rosenman, Alex Boothby
Online at Technicolor: Alex Boothby
Car Paint Checker: Bondi

Created at Hatch Studios Ltd.

[simmsimaging]

Wow. Amazing work.

b

[pixelstudio]

hmm there should be a script on this forum :
If post.author = 'Richard Roseman'" then reply = "Wow, amazing work"


btw did you use the madcar car plugin? or did you do the animation your self ?

[sv]

wow.
are any shots of the cars real footage, or is it all CGI>?
good work - what compositing app did you put it together in - still using AFX for this or something else?

[jonnybefree]

stunning as always!
but not really convinced from story though.

[emptyvoxel]

Really nice, and I actually liked the story. I had to watch it a couple times through before I noticed some of the more subtle elements, like the plane shadow in the dandelion scene, or the plane itself flying overhead in the coastline scene.
The sunrise on the ice is really beautiful. Terrific job.

[dlparisi]

Really great. One of the better commercials out there - shows the car well, good story, and excellent visuals. I have one question though, what does a "Car Paint Checker" do and how do I become one?

[Aldaryn]

Simply beautiful. I believe my favorite from you so far, but I'm an ice maniac...

Best regards,
A.

[rivoli]

outstanding, really. beautiful work with the ice, great atmosphere and all. even though I missed the narrative at first, got what happened reading through the scenes breakdown (but it may be just me being a wee bit thick).

[richard_rosenman]

Hey guys;

Thanks for the ncie replies.

SV, I hope I wasn't misleading in my post - some of the cars are shot live, some are CG. So it's a mix of that, along with matte paintings, environmental enhancements, and much more.

-Richard

[HAWF]

Really nice!!!
I'm subscribed on the newsletter from your website and I'm very happy when receive a mail from it.
Any chance(precious time) to do a making of?

Greetings!

[DrJan]

A...ma...zing! O_O

I like this one even more then the previous Ford ad you guys did...

[dellis]

Awesome....you guys must have a tonne of fun doing these!

[Paul Oblomov]

The best CG-car I've seen from your studio!!!
But still - no interior seen, behind that black glass.

[Morbid Angel]

HAHA
I actually saw the commerical before this thread and thought...wow
Now its mega wow!
Exellent work Richard and the team