Pelikan "Griffix"

[richard_rosenman]

Pelikan "Griffix" is Hatch Studios' latest international spot produced for Pelikan, Germany. It features four stylized kids from various age groups each showcasing Pelikan's latest "Griffix" line of children's pens.

The gang performs an energetic dance routine in which they sing about their specific pens, ending in a climatic finale that wraps up the commercial nicely. The version presented here is the 4:3 PAL superless version. We also produced a widescreen SD alt. This sound is not the final so lip-sync might be slightly off.















Please click here to see the movie.

Project Page:
http://www.richardrosenman.com/project/?cid=178

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Credits
Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Character Designs by Chris Cann
Character Modeling / Rigging by Joel Mongeon
Environmental Modeling by Raden Slipicevic, Chris Crozier, Rowan Simpson, Abdul Ali Mohamud
Animated by Scott Guppy, Kevin Vriesinga
Lighting, Rendering & Compositing by Richard Rosenman

Created at Hatch Studios Ltd.

[stevesideas]

Very nice work. I really like the way the characters draw on the screen...the cam movement at that point is cool.

The environment, characters, textures and lighting look spot on to me. Animation as a whole is great.

How long did it take you all to complete this project ? Did you do a number of different passes ? Was the motion blur done using vray or in post ?

Just interesting to know..

Great work !!!!

[thablanch]

Nice... again.. (It does have the flavor of a Disney kids TV intro spot, kind of)

[richard_rosenman]

Hey Steve;

I think the whole spot took about 2 months, but we had more time than usual for this one.

Motion blur is VRay's, everything else is AE post. Modeling in Silo then into Max (the guys are liking Silo more and more these days). DOF was in AE - Would have used DOF PRO but I'm working on the next release right now...

-Richard

[simmsimaging]

Nice work - great style overall.

b