Astral "Station ID Tags"

[richard_rosenman]

These are a series of animated ID tags created by Hatch Studios Ltd. for Astral's broadcasting campaign. They feature the Z-Tele logo transforming into a living TV machine, as well as collapsing into the logo once more.

The screens were mapped with a cyan-colored image that was later replaced with live-action footage having been tracked using Max2AE. Camera and tracking information was exported from 3dsmax and imported into After Effects where the screen mapping was applied to animated planes. Additional passes such as reflections were then applied on top of the footage for added realism. The movie seen here is without the mapped footage.


Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.



Please click here for high resolution print.


Please click here to see the movie or right-click to download it(~6MB).

Please click here to see the 480p movie or right-click to download it (~30MB).

Project Credits
Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Modeling by Rowan Simpson
Rigging by Kevin Vriesinga
Animation by Dave Crispino
Lighting, rendering & compositing: Richard Rosenman

Produced at Hatch Studios Ltd.


For more information, please visit:
http://richardrosenman.com/project/?cid=191

To stay up to date with new project notifications, please register for free at:
http://richardrosenman.com/earlynotice/

-Richard

[jonnybefree]

really love the look and animation!
as allways.

[sv]

really love the look and animation!
as allways.

exactly....
beautiful stuff Richard; love the movement.

[hcpiter]

wow ! Again the best !
Really good m8
And of course congratulation for Your team !

[TRGraphics]

You always seem to outdo yourself with each new spot!

Congratulations, beautiful work!!!

[simmsimaging]

great work as usual! Like the light a lot in this one.
B