Ford "Right Here Right Now - Cars"

[richard_rosenman]

This is the first of two brand new, recently completed :30 second spots produced for Ford Canada, coming out of Hatch Studios Ltd. featuring 100% digital vehicles and environments.

As usual, our friends at Y&R were a pleasure to work with.




















































Please click here to see the movie or right-click to download it.

Please right-click & save here for a 720p movie version.

Project Credits
Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Carrie Jeffels
Vehicle Modeling by Rowan Simpson
Vehicle Shaders by Steven Hollman
Environmental Modeling & Texturing by Abdul Ali Mohammud, Raden Slipicevic, Chris Crozier
Animation & Camera Work by Kevin Vriesinga
Lighting, rendering & compositing by Brad Husband

Produced at Hatch Studios Ltd.


For more information, please visit:
http://richardrosenman.com/project/?cid=207

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-Richard

[Valo]

Really nice work - as always

[rivoli]

brilliant effort, especially like the camera work.

[Pixelab]

Excellent quality as always. Great use of motion blur and the intricated highways scene is a pure beauty !

I don't know if it my player or in the animation but I'd have contrasted a bit more the overall, and I feel the colors a bit cold

Very inspiring !!

[Paul Oblomov]

Reflection looks weird to me. Maybe smoothing groups...

[devin]

Beautiful work!

My only problem with it is that everything happens way to fast, you can't really see any of the cars except for the blue one. This commercial should either be 60 seconds long with the same amount of animation or leave it at 30 seconds and cut half of the animation out. That has nothing to do with the beautiful models you've made or the camera work done it all looks great, the pacing is just way to fast for me.

[Morbid Angel]

Reflection looks weird to me. Maybe smoothing groups...

I agree. I found the whole sequence over lit and too atmospheric imo. Also focus does a strange wheel turn at the end when its totally static.

[simmsimaging]

I like the lo-fi feel of the bloom and glare. Really nice job IMO.

b

[Comanche7777]

Hi,

It's a great work!

I like the glare/bloom effect and the use of mblur/dof!

The mblur is done in post or is directly from vray?

Thank you.

Best regards

P.S. i've found 2 roads that intersecting on the high level ways

[thablanch]

The thing looks really nice. Saw this on tv, nice spot. Seems like lots of work, lots of good work.
(one thing is the road dotted lines are way too long, they are longer than a car. They should be like half this length.)

[dellis]

Inspirational as usual! Great job...again!

[sandykoufax]

Really great works.

[andreg]

how long did you guys work on that project?

[rmejia]

Very nice work

[Da_elf]

i think richard needs to stop posting on this forum. i mean really dude, your giving us an inferiority complex hehehe lovely work as usual