Ideas Books - Flashing Marylin, Agassi & Elvis

[Pionier]

Hello,

I'd like to show you another project from Ars Thanea.

it was done for McCann Worldgroup, Mumbai.

All characters are made completely in CGI. My job was to take the base models and textures made by our modelers and push it to the next level . I did a shading, lighting and some fixes with modeling & textures. In the end I prepared base psd file for my art director Peter Jaworowski who did the whole post work in photoshop.

'Autobiographies and Biographies. On sale now. Ideas Books'

Full credits:

Production Studio: Ars Thanea

Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski


Agency: McCann Worldgroup, Mumbai

Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

'Ideas Books - Flashing Marylin, Agassi & Elvis'












hope you like,



Peter

[stevesideas]

Looks great. Very impressive drapery and very good concept !

[thablanch]

I like the Idea, and the execution is great. ( I would do Elvis shoes the classic black and white, from the early years, cause for me white shoes are not representative.. but then again, the sideburns tells it all)

[jonnybefree]

Superb! What did you used for modelling?

[exagero]

Fantastic work!!!

[Morne]

Excellent! How was the studio infinity wall done?

[prateekvishwa]

kudos!! , i know Prasoon Joshi is a very well known name in advertising field here in mumbai.. over all a gr8 job!

[Pionier]

hi guys, thanks for c&c, I'm glad you like it!

Superb! What did you used for modelling?

mudbox and zbrush

kudos!! , i know Prasoon Joshi is a very well known name in advertising field here in mumbai.. over all a gr8 job!

that's cool

Excellent! How was the studio infinity wall done?

it was done in max, hm maybe a bit photoshoped later on but not much. it's just a big plane with turbosmooth on it

thanks,
peter

[Crayox13]

Wow, very inspiring! Excellent modelling and renders.

[AJ Jefferies]

Saw these pop up over at Debut Art's site the other day - really nicely job!

I think the Marylin treatment sells the concept the best, especially with the spine of the book forming in the shape of the jacket.

I'm not overly keen on the white looking highlights as they make it hard to determine what material the coats are intended to be - but that's just personal taste.

Roughly how long did it take the modellers to work up each character?