Johnnie Walker Blue Label bags

[AJ Jefferies]

We're currently going through the process of having our website redesigned & while we're waiting for it to be complete I thought I'd share a couple of old projects.









These are visuals for Diageo/Johnnie Walker for internal sign off on some collectable leather 'VIP' promotional bags. I worked with the designers at Bill Amberg to create a 3d mock up from their sketches, it also gave them the chance to explore some different material colours/finishes...etc. The top one is the 2009 design & the second the 2010. I did a number of accompanying bags in the same range/promotion but these were probably the most successful.

Sorry the renders are so dark but the client had a very specific lighting look they wanted to replicate.

Cheers!

AJ

[Morne]

wow that's very good! Excellent renders! I dont mind the dark look and it actually looks awesome as is.

How did you create the seems?
and the main part with the millions of holes or indentations?

[AJ Jefferies]

Thanks Morne!

The perforations are displaced, just a very small & tight radial gradient tiling multiple times & rotated 45 degrees.

For the stitching, I made sure that the topology of the model always had some edges where stitching needed to be, then I'd select the edges/loop, create a shape from the edges, add a Normalise Spline modifier (set to 1), then select every other vert (or every second/third, whichever looked best), move them into the surface & make it renderable. I ended up writing a very small script to automate the repetitive parts but nothing very clever

[rjohnson33]

These look incredible! The execution of all of the details seems meticulous and the materials are nice and subtle.

Can I ask what size they were rendered at? I'm just very impressed with the way the minute details such as that stitching appear and wondered if these images downsized considerably?

[rivoli]

they look ace, and I actually really like the lighting. very well done.

[senior_queso]

awesome!3d in perfection!

[simmsimaging]

Thanks Morne!

The perforations are displaced, just a very small & tight radial gradient tiling multiple times & rotated 45 degrees.

For the stitching, I made sure that the topology of the model always had some edges where stitching needed to be, then I'd select the edges/loop, create a shape from the edges, add a Normalise Spline modifier (set to 1), then select every other vert (or every second/third, whichever looked best), move them into the surface & make it renderable. I ended up writing a very small script to automate the repetitive parts but nothing very clever

Clever solution for the stitching! These look fanstastic. I love the lighting and mood. Very nice work.
b

[lukx]

I love it. Grate job !

[Chris]

these are great. textures, lighting. good work, really good work.

[AJ Jefferies]

Thanks for the kind words all!

Can I ask what size they were rendered at? I'm just very impressed with the way the minute details such as that stitching appear and wondered if these images downsized considerably?

They were only going to ever appear on screen so they're not large but I did render them double size (just in case) so 2048x1536.

Cheers!

[Morne]

How long does a project like this take to complete, from when you start to model, untill the images you posted here?

(and can you show some wireframes please?)

[sandykoufax]

Awesome!! really nice work.

[AJ Jefferies]

How long does a project like this take to complete, from when you start to model, untill the images you posted here?

The deadlines for these were pretty intense. The first bag was started on Friday afternoon & had to be completed on Monday afternoon but I'd already dones some pre-emptive tests with materials & lighting so it's probably fair to add another couple of days onto that. The second was a little better as I could reuse a lot of elements from the first bag, such as the tag/straps/buckles (as well as the materials/lighting...etc.) but the timeframe was about the same (4-5 days). I'm also used to working up things to large format print res so doing something that only needed to be 1024x768 was a massive help!

(and can you show some wireframes please?)

The original max files are on a back drive. I could dig them out but I'm pretty swamped at work at the moment so I'm afraid I can't promise anything

[Pixelab]

Excellent work !! Really impressed

Thanks for sharing the diplacement technique. Is it 2D or 3D deiplacement ?

[prateekvishwa]

OMG!!! cant believe these are renders.......... Amazing work!!