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  • 50 west

    This was a job done by our NYC studio which I barely worked on in comparison to others but it's all vray so I figure some of you would like to see it. There are 34 images we completed in total (I didn't include them in the post because that's a lot, but I can edit a few into the post if this format isn't cool)
    All the images are on the website, which was designed in house - http://www.50westnyc.com/ (images are spread over all categories)

    Incase you'd rather not navigate the website hunting the images down, they're also all available to view on this curbed article - http://ny.curbed.com/archives/2014/0...pt_pricing.php

    We also designed and built the sales gallery, which can be viewed here (no renders, but we produced a lot during the design of the space to explain our ideas) - http://ny.curbed.com/archives/2014/0...ment_views.php

    Cant really say how long the images took - they varied a lot. some we kept going back to over the length of the project, some were straightforward. on big jobs like this we slowly pick away at everything needed rather than spend one week on this image, a week on this one etc. everything was done 5k wide or more (much more for some of the ads), photography was done by us. any other questions i'll do my best to answer.
    Last edited by Neilg; 05-09-2014, 11:25 AM.


  • #2
    Some awesome images! I am sure the client was extremely satisfied.
    Bobby Parker
    www.bobby-parker.com
    e-mail: info@bobby-parker.com
    phone: 2188206812

    My current hardware setup:
    • Ryzen 9 5900x CPU
    • 128gb Vengeance RGB Pro RAM
    • NVIDIA GeForce RTX 4090 X2
    • ​Windows 11 Pro

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    • #3
      Yes, very very nice.

      I'm curious, do architects like this still use Autocad or is this done in Revit or other BIM?

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      • #4
        Pretty much all of the big architects these days use microstation. Some also use rhino with grasshopper when the facade calls for it. i'm pretty sure microstation and rhino are easy to transfer files between anyway.
        We only used their model on the exterior shots and even then by the end i'm not sure how much of it was left.

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        • #5
          Everyone coming out of school seem to request Rhino, but few really know how to use it. Almost all of the architects, coming out of school took MAX classes, but they are afraid of it.
          Bobby Parker
          www.bobby-parker.com
          e-mail: info@bobby-parker.com
          phone: 2188206812

          My current hardware setup:
          • Ryzen 9 5900x CPU
          • 128gb Vengeance RGB Pro RAM
          • NVIDIA GeForce RTX 4090 X2
          • ​Windows 11 Pro

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          • #6
            Few people coming out of school know how to use anything properly, they've only ever used most features once.

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            • #7
              nice images
              i like the restraint and natural lighting in the interiors (and not too many stupid blankets draped over everything)
              what kind of lighting are you using for these and how much post work / retouching ?

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              • #8
                thanks. lighting varies - it's pretty basic. sometimes a vray sun, sometimes a direct light, sometimes vray sky, sometimes a hdri. sometimes standard lights too, whatever gets the job done.
                We always do a lot of postwork on our images - practically every object/material has a curves adjustment. 8bit psds are usually 2gb+ if that's any indication

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                • #9
                  How do you get photos at 700ft up that stitch together well enough to form a panorama? I'd be interested to know the photographic workflow.
                  Check out my (rarely updated) blog @ http://macviz.blogspot.co.uk/

                  www.robertslimbrick.com

                  Cache nothing. Brute force everything.

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                  • #10
                    I have to say, your work is great. Really clean.
                    Loved the exterior shot. Great images. Great presentation
                    I just recently visited Nyc. I have to say that i feel pretty motivated (as an architect) and seen your work now kind of sharpens my senses a little bit more.
                    Thank you for that.
                    by the way, Microstation... do you think it's better than revit?
                    I use Revit --> max and vay.
                    los campeones no nacen, se hacen...

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                    • #11
                      Thanks for the kind words everyone.

                      Macker, I know I said we did all the photography - I meant the helicopter photography, sorry!
                      Here are 2 companies which offer the service -
                      http://www.skycamusa.com/360.shtml
                      http://panodrone.com/
                      They basically use a drone with gps systems to try and take the photos at the exact height and rotation for stitching. they have one camera sending a live feed to the controller and another taking the shots in a little housing that can rotate. When you're that high up, slight variations in position aren't really visible (and their gps does it's best attempt at staying in the same spot). We've never had issues with lineup - sometimes we'll have to use the foreground building edge as a mask to hide a slight shift but it's no big deal.

                      arqestevez1 -I've never used it, but I know that frank gehry, kpf, fosters, rafael vinoly and more at all do. It's a pretty heavyweight design tool though, it does things revit cant but you might not need that.

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                      • #12
                        Curve glass image looks so good, one of my favorite. Great works

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                        • #13
                          Almost forgot we did this too.

                          https://vimeo.com/100749644

                          A few people may remember seeing me posting about the fact we've made our own timelapse hdri's - this is where they were used.

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                          • #14
                            Amazing.
                            hey, what about the freedom tower back there, did you guys modelled it for your animation, or is it a model you bought?
                            It's great how the enviroment affects it all.
                            Congrats for that.
                            los campeones no nacen, se hacen...

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                            • #15
                              We have all those assets from working on a documentary series about the 9/11 site for the discovery channel. We handled all of the CG & graphics overlays for the series and actually won an emmy for it - http://www.imdb.com/title/tt1586155/?ref_=ttawd_awd_tt

                              We do also keep models of all new towers in NYC - we have a low poly model of the city and all the currently in construction towers available as models. We do a lot of animation jobs with heli shots over the city and often need to finish off any buildings under construction (I have worked on shots where we spent more time working on other buildings than our clients...)
                              Last edited by Neilg; 10-09-2014, 08:50 AM.

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