Tweet
Hello!
Finally got permission to show a project I worked on at the beginning of the year. More chocolate work but this time for Cadbury Canada.
Final artwork was close to 30'000 pixels wide so here are some gratuitous close up crops.
Hopefully the concept is pretty clear but basically, each letter referenced a specific chocolate bar, so had to be made of those ingredients. My colleague Matt worked up the wrappers, seen here
Technical stuff - modelling of the letters started in 3ds max but 90% of the detail and texture was sculpted in Zbrush. V-Ray proxies were a god send as some of the letters ended up being 4-5 million polys each. Some of the ingredients, specifically around the A, were photographed as it was much faster and, as always, timings were really tight.
The honeycomb texture was the hardest to replicate and I still don't think I'm quite there yet. I ended up making a load of honeycomb, photographing it then creating a crude displacement map from those images.
I also did another word (REGAL) for the French territories but it's pretty much the same as this one.
Cheers!
AJ
Finally got permission to show a project I worked on at the beginning of the year. More chocolate work but this time for Cadbury Canada.
Final artwork was close to 30'000 pixels wide so here are some gratuitous close up crops.
Hopefully the concept is pretty clear but basically, each letter referenced a specific chocolate bar, so had to be made of those ingredients. My colleague Matt worked up the wrappers, seen here
Technical stuff - modelling of the letters started in 3ds max but 90% of the detail and texture was sculpted in Zbrush. V-Ray proxies were a god send as some of the letters ended up being 4-5 million polys each. Some of the ingredients, specifically around the A, were photographed as it was much faster and, as always, timings were really tight.
The honeycomb texture was the hardest to replicate and I still don't think I'm quite there yet. I ended up making a load of honeycomb, photographing it then creating a crude displacement map from those images.
I also did another word (REGAL) for the French territories but it's pretty much the same as this one.
Cheers!
AJ
Comment