Ford Ad Campaign

[Wilyman]

We've just finished some studio shots for a new Ford ad campaign that went live in the UK this week.

All Max and VRay as usual. It'd be great to hear what people think.

Mustang...


Edge...


GT...


Focus RS...


Range...


I won't post all the clays, but here are a couple...





Cheers,

John

[Neilg]

Nice work!

that top down GT one is great.

[rusteberg]

Those are gorgeous images! I love how playful they are with the primary colors.

[glorybound]

Nice work. I wouldn't know where to begin.

[Paul Oblomov]

Looks great, but those curved floor lines - are not curved, as it should be looking like Lacks blend with curvature.

[kosso_olli]

Very nice images, John! What really annoys me most is that the Mustang, GT and Focus in the single car shots are not standing exactly in the middle of the lines on the floor. Makes me mad!

[Morne]

Nice images Wilyman. Would also have been cool to do an animation and incorporate those swirls into it. I also have to agree with Oliver about the cars not being in the middle :- )

[Wilyman]

Very nice images, John! What really annoys me most is that the Mustang, GT and Focus in the single car shots are not standing exactly in the middle of the lines on the floor. Makes me mad!

I can see why!
We didn't line them up, the ad agency did. But to give them their dues, the Mustang and the GT do seem to be centred better in the ads that are now running...



Thanks for all the kind comments.

Cheers,

John

[ali_cgi]

Beautiful!!

[ali_cgi]

Just caught the matching commercial for these on UK tv! Its a lovely campaign!

[lukx]

Love it, did you use Lightmap soft for lighting ?

[Wilyman]

Love it, did you use Lightmap soft for lighting ?

It was a bit of a mixture. All the diffuse light in the scenes come from VRay plane lights, as do some of the reflections, but then I used HDR Light Studio for some additional highlights too.

Cheers,

John

[Macker]

Looks amazing!

[PGD]

These are superb!

Doing this kind of thing would absolutely be my dream job!

[jamesf73]

they currently this on the wrapped around the imax at the end of waterloo bridge. it features LEDs where the headlights are - fancy!