Rendering of Polaroid's Fotobar Stores

[glorybound]

How does a company like Polaroid go about hiring an illustrator? This is a rendering of their new store concept. It's not very good, and looks very dated, like the company itself. Do they pick up the Yellow pages, Do a Google search? Or hire the secretaries nephew? Don't you think it is important to show something a lot nicer?

http://mashable.com/2013/01/03/polaroid-fotobar/

[s0real]

funny, i thought the same thing about it when i saw that render on engadget.
looks like sketchup...

[mario74]

i think, many here made their hobby to job or have a huge interest to bring the best quality as possible out of the engine.

but one point: many customers just want to see what they will get and time is often more than short.

we are doing here for a part of F1/WRC also, and the "visuals" we make... hmm... how can i tell? you would not believe if you see and i would be ashamed to show here!

[plastic_]

I think most non-creative people just don't see the difference between a good and a bad render.
They look at certain pieces in the picture and notice if familar items are weird, like people bitmaps. But they can't judge the whole picture in terms of composition, colors, shading, etc.

[glorybound]

well, I am not going to sell out

[Neilg]

It's probably handled by the design team - it's not their job to make good renders and they don't need to, they just need the bare minimum required to show the space. I dont think it is important for polaroid to have good renders, those ones show all the information anyone would need to know about it.
They're not selling a lifestyle, it's a cheap store that lets you print out low resolution phone photos.

[glorybound]

I don't know. They are not making an impression on me as being a 21st century store. It makes it look like a 1980's camera shop, which is what they want to avoid, I would think. it is supposed to feel like an Apple store, modern and clean.