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Positioning and marketing a skyscraper

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  • Positioning and marketing a skyscraper

    We recently did a talk at an autodesk event which is public. video is out so I figured i'd share it here.
    it's beyond simply making images & more of our process as a creative agency - https://vimeo.com/193100415

    ""Positioning and Marketing a Skyscraper" is an exhaustive behind-the-scenes look at the way DBOX created an entire marketing campaign for the tallest residential tower in western hemisphere. In his class, Christiaan touches on the process of every step, examining how conceptual sketches evolve into successful final-marketing weapons; anything from branding, visualization, film, interactive, casting, advertising, film direction, architectural photography, fashion photography, aerial photography, and music composition."

    (the buzzing sound stops less than a minute in)


  • #2
    Thanks for sharing!
    I'm really interested in this type of talks that we don't usually see alot especially in archviz industry.
    Best regards,
    -------------------------------------------------------------
    Simply, I love to put pixels together! Sounds easy right : ))
    Sketchbook-1 /Sketchbook-2 / Behance / Facebook

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