I have never seen an effect like this rendered before but it looks like this guy did it in Octane. ANy idea how to even achieve this in VRay? I have a request to make a backpack out of this material. 

Example:
https://vimeo.com/147734991
and another here:
https://vimeo.com/323043623
Thanks in advance for any insights!

Example:
https://vimeo.com/147734991
and another here:
https://vimeo.com/323043623
Thanks in advance for any insights!
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