Neon Glow on background

[MMOSER_MY]

I have created a logo similar to the 'Hard Rock cafe' logo (not my idea). My problem is this - it works fine when it is against a white/silver background but when I put it against a blue background the light glow doesn't work. It looks pretty rubbish really.
Any help or ideas to solve this would be appreciated. Thanks

[theedge]

How did you do the glow ? directly in max ?