Material Scaning Integration with Vray

[Sicolet]

Saw this out on youtube after Siggraph 09. Autodesk's Showcase and Xrite (color calibration devices) got together to provide a solution for getting accurate materials directly into Showcase. click below to see details.

http://www.youtube.com/watch?v=_JjHAWy42-I

Is anybody doing something similar to this with 3ds max and Vray? If not it is way up there on my wish list.