I have been testing vrayIES and the photmetric lights and there is a difference between how the intensity is showen or shaded.
so i checked the lightlevel with the vraylightmeter and it turns out that the levels at the same, but the photometric light looks brighter in the render.
Just made a simple test with your file, you can see it below:
I’m using the same values (Lumen and Color temperature/Kelvin) for both, V-Ray IES and 3DS Max photometric lights. Also V-Ray exposure control is enabled.
There is an issue with 3dsmax photometric lights and european ies files:
3dsmax is placing the C0-C180 Axis of ies file always on the length axis without checking if it’s correct.
Vray seems to load the ies differently ..vlado?