Reflection linking

Is it possible to do reflection linking in Maya with V-Ray GPU?

E.g. I’ve got my object on a white infinity cove set, I’d like the background to reflect on everything but one object. Is there an easy way to set this up like you would for light linking?

yes it is possible. If you go to rendering menu in maya and go to lighting/shading open light-centric light linking editor. There remove the object you do not want to be considered for lighting/reflection from it, in this example below I have unlicked pSphere1 from envLight (domelight).

It’s usually done through the VRayObjectProperties; however, it does not yet work in GPU (in Maya). It was very recently fixed for the internal nightlies of V-Ray for 3ds Max GPU, so it will get to Maya soon enough.