The breathtaking future of automotive visualisation

“The fact that you’re looking at a render never quite escapes you, because the lighting and reflections off the cars just doesn’t shine like it does in real life.”
“Great” is highly subjective a quality.
Some of the corners cut for realtime are just too big to pass the usual scrutiny a place like this forum subjects images to, not to mention the usual makers’ paranoia about fidelity.
I wouldn’t panic just yet (i have worked at RTT in Munich, and at Macke for a brief stint years ago. Just so we know i’m not para-dropping unto the subject out of nowhere.)…
VR has its uses, and will grow by leaps and bounds, but it’s not the one solution to all problems.