Autodesk - "Media & Entertainment"

[richard_rosenman]

This project was a Siggraph 2007 showcase demo produced for Autodesk Media & Entertainment (M&E) at Hatch Studios Ltd.

The premise was to create a sophisticated menu system symbolizing Autodesk's various M&E market and product lines. The demo features three main sections: Film, Design, and Games, each of which was intercut with client footage.

Each market section (and associated sphere) is represented through deviated color grading (Red, Blue, then Green). The main menu therefore contains a neutral grading with splashes of all three colors carefully dispersed throughout. The use of color graded treatments helps keep consistency from section to section and holds the piece together quite nicely.

The video shown here contains only the 3D work, without the client footage since permission would have been required from each contributor. In addition, the typography has also been removed. As a result, some props such as the video monitors may appear untextured when in fact they have the client footage playing within.













Please click here to see the movie.

For more information, please visit the project page at:
http://www.richardrosenman.com/project/?cid=138

To stay up-to-date with the latest projects, please register at:
http://www.richardrosenman.com/earlynotice/

Project credits:
Director: Richard Rosenman
Designer: Larissa Ulisko
Exec. Producer: Randi Yaffa
Modeling: Chris Crozier, Raden Slipicevic, Abdul "Rocky" Ali Mohamud
Animation: Chris Crozier, Scott Guppy
Lighting, rendering & 3D compositing: Richard Rosenman
2D compositing & motion graphics: Larissa Ulisko
Typography: Jo-ey Lee
Music: Scott Bucsis
Editing: Bijou
Surge protector: Bondi

Created at Hatch Studios Ltd.

[LarsSonparsson]

Animation is great! Really nice variations and
rhythm in those opening sequences.
Overall beautiful but little bit too retro for me.

That soft color grading does the thing. Just
a small thing, but it helps the audience to focus.

Quality work again Hatch Studios!

-LarsSon

[sv]

that's brilliant work - i'm really interested to know what GI method's you used, and what kind of rendering times?

Presumably you used your own depth of field program, but what software did you use for all the comping and grading, and how much of it was comped?
i.e. was the background all part of one render, or did you split it into a forground and a background pass?

great work and style, really inspiring stuff.....

[jonnybefree]

great as always man!!
nice feeling in motions there.

[DaForce]

Thats fantastic!! really nice.

Were all the little metal spheres animated by hand? I really like them style wise and motion wise.

[richard_rosenman]

Hey guys;

Yeah, depth of field was done with DOF PRO. The renders were split into numerous layers - main (hero sphere), middle-ground spheres, background spheres, background enviro, stray particles, etc.

Animation was keyframed by hand. Render times were kinda long mainly due to the fact that it was higher res than SD. So usually between 1-3 hours / frame.

All comping in After Effects and this is where at least another 50% of the final treatment, look, style, grading and effects were produced.

Finally, some additional touch-ups done on the Inferno.

-Rich