Samsonite - B-lite

[Pionier]

Hello guys,

I'd like to show you one of latest project from Ars Thanea

Samsonite - B-lite
Client: TBWA\Brussels, Samsonite

Global Key Visual created for TBWA\Brussels & Samsonite.
Production took us 3 weeks to complete and it's a combination
of CGI, stocks and photo-shoot materials.

Agency: Ars Thanea
Art Director, Digital Artist: Peter Jaworowski
3D Artist: Piotr Kolus



close-up:








wip:








c&c as always more than welcome

pionier.

[joconnell]

c&c as always more than welcome

Um, I don't like pink? That's all I got

[stevesideas]

I like the style...is this an animation or just a set of stills...it looks like it could be an animation quite nicely.

[rmejia]

Um, I don't like pink? That's all I got

That was my first thought too

Going beyond the pink, the close up detail images look nice, the brown one looks like a good material. My crit for the composition would be the angle most objects have (letters, Eiffel Tower). The suitcase looks good in an angle, but the other objects around it I think could have been straight. Would make it a little easier to read, and if the suitcase was the only object at an angle it would stand out more in the composition.

[mdi]

its excellent - cannot really fault anything in it

Quick question though - are the clouds photoshoped or CG?

[add101]

Nice.
The last 3 images are like spot the difference i can see the 'sparkles' added in second last images, but can't see the difference in the last image.
Are they for magazine ads?
The pencil sketch style with the brown bag is nice as well.

[add101]

Um, I don't like pink? That's all I got

I take it you're not a girl (not that all girls like pink, but more likely to)

[Pionier]

I like the style...is this an animation or just a set of stills...it looks like it could be an animation quite nicely.

no, it's just a few CLOSE-UPs from hi-res image

That was my first thought too

My crit for the composition would be the angle most objects have (letters, Eiffel Tower). The suitcase looks good in an angle, but the other objects around it I think could have been straight. Would make it a little easier to read, and if the suitcase was the only object at an angle it would stand out more in the composition.

I agree about few of them but again - we have done what the client wanted. that's the way it is

Quick question though - are the clouds photoshoped or CG?

clouds was done in photoshop

Nice.
The last 3 images are like spot the difference i can see the 'sparkles' added in second last images, but can't see the difference in the last image.
Are they for magazine ads?

you're right - I probably posted to much images ;D image was done for print in large format and I think was about 5/6k size.

thanks for comments guys!

peter.