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What is Chaos’ goal?
Besides making as much bank as possible!
The reason I ask is watching the developments the company is making, it seems to me that they are trying to undermine part of their customer base. Being an Archiviz company/artist I’m a bit underwhelmed by the latest Vray7 release. There are a couple of nice features for us, but nothing that makes me want to upgrade straight away, which was the case in previous years. At the same time Vray6 has been really nice and stable for us so worth the money. And we’ll upgrade to 7 early next year as it just doesn’t matter financially with a mix of perpetual and subscription licenses. It’s either pay now, or pay later, but either way we’ll be paying so might as well get the latest version.
But what I am noticing is that there seems to be a concerted effort to build “simple” software packages aimed at “our” clients that will enable them to do more of “our” work. I can say this quite easily because I’m still an active architect managing the design process for large scale public buildings so see on a day-to-day basis how and which software is being used on both sides of the process.
Vantage somewhat started it, and the most I’ve used it has been to show design options to the team or clients. Vray integration to Enscape bumps the quality a bit, and that is being improved with AI. Not to the level of a decent archviz company, but maybe enough so they might not need images for competition stages and will do it in-house. And now also Envision. I’m still not sure what it actually does which we can’t already do in Max as an archviz firm. But I guess another software package, with simple buttons for AEC companies to create animations and bypassing archviz firms, whilst adding another line item to the billing is always nice.
So I’m wondering, what is the goal? To continue to build and develop software packages to chip away at the work archviz firms do? As besides some archviz “padding” with scatter, cosmos and some relatively superficial VFB toning, I’m not seeing a lot of improvements that aren’t already part of the AEC move in the other packages.
At the same time I’m not sure which upgrades would be major for an archviz firm so it’s not an attack. The good archviz firms will continue to develop and improve and have their added value, with the lower end dropping away. As it always does with new developments. Same with AI developments in general. But still curious to hear from Chaos what they see as the future and in how far they see archviz as a customer base. Maybe you don’t?
Besides making as much bank as possible!
The reason I ask is watching the developments the company is making, it seems to me that they are trying to undermine part of their customer base. Being an Archiviz company/artist I’m a bit underwhelmed by the latest Vray7 release. There are a couple of nice features for us, but nothing that makes me want to upgrade straight away, which was the case in previous years. At the same time Vray6 has been really nice and stable for us so worth the money. And we’ll upgrade to 7 early next year as it just doesn’t matter financially with a mix of perpetual and subscription licenses. It’s either pay now, or pay later, but either way we’ll be paying so might as well get the latest version.
But what I am noticing is that there seems to be a concerted effort to build “simple” software packages aimed at “our” clients that will enable them to do more of “our” work. I can say this quite easily because I’m still an active architect managing the design process for large scale public buildings so see on a day-to-day basis how and which software is being used on both sides of the process.
Vantage somewhat started it, and the most I’ve used it has been to show design options to the team or clients. Vray integration to Enscape bumps the quality a bit, and that is being improved with AI. Not to the level of a decent archviz company, but maybe enough so they might not need images for competition stages and will do it in-house. And now also Envision. I’m still not sure what it actually does which we can’t already do in Max as an archviz firm. But I guess another software package, with simple buttons for AEC companies to create animations and bypassing archviz firms, whilst adding another line item to the billing is always nice.
So I’m wondering, what is the goal? To continue to build and develop software packages to chip away at the work archviz firms do? As besides some archviz “padding” with scatter, cosmos and some relatively superficial VFB toning, I’m not seeing a lot of improvements that aren’t already part of the AEC move in the other packages.
At the same time I’m not sure which upgrades would be major for an archviz firm so it’s not an attack. The good archviz firms will continue to develop and improve and have their added value, with the lower end dropping away. As it always does with new developments. Same with AI developments in general. But still curious to hear from Chaos what they see as the future and in how far they see archviz as a customer base. Maybe you don’t?
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