Formula for "Save for Web"?

[glorybound]

95% of my work comes from architectural firms, from around the world, who search for 'exterior renderings' or 'architectural renderings'. That sounds like a strange and odd comment to make ("not going to be good to work with"). I have made life long relationships from web leads; people who I'll never probably meet in person and I have completed dozens of projects with. I create architectural renderings, so why wouldn't I want to be found for what I do? Anybody can Google a company's or person's name, but the ideal is to have people find you with the service you offer, or by what you sell. If architects and architectural firms are not my ideal clientele, who would it be? I am a little confused, which isn't too uncommon.

He's saying that the kind of people who google 'architectural renderings' are (99.99% of the time) not going to be the kind of people you can have a good professional relationship with.

It's like advertising in the Yellow Pages, the people who look in there for CGI artists are, by default, not going to be good to work with.