I’m always disappointed by how much these pricing discussions focus on comparing arch-viz to itself. As opposed to assessing what price a worker with high technical skills and investment in training and their own equipment would typically charge in the construction industry. I wish the focus was more on establishing the worth of visualisation to the projects that we help to market or develop.
As a young industry, taken in isolation, there is too much competition over too wide a range of costing scenarios in order to set prices based on our own contemporary’s prices. It always going to skew prices low. Far lower than they might be, in my opinion.