Soup Commercial

[Coffee Rabbit]

A spot I directed for Campbell's Soup (Australia). Maya and Vray living in harmony.

http://hornetinc.com/site/project.php?id_project=274

[simmsimaging]

Nice. You have a great style going, I really enjoy your work.

b

[hellobard]

that is really well made, love the flow of it and the visual style is terrific.
excellent to see Maya and Vray with results like these

[waaazoo]

I love it. Transition between cartoony style and realistic one works very well. As Helloboard i'm happy to see some Maya/Vray animations with smooth, clean, renders....

[snivlem]

Hey, I've seen this ad on air over here in Aus.

Wondered how it was done, thanks! Good to know it was Maya + V-Ray.

[RErender]

Hey Gabe,

Love what you've been doing mixing the billboard stuff with the 3D, timing and transitions are oh so smooth, keep it up.

and Congrats on your growth and success as an artist! very cool to see what you are doing these days.

[Coffee Rabbit]

Thanks Boer!

[sandykoufax]

Wow, very nice.

[seq]

Hi Gabe,

looks great!

Can you tell us some facts about the production? What was done in 3D and what in 2D/post? What lighting method was used? What GI technique? Rendertimes?

Thanks,
Lars

[Coffee Rabbit]

Well, the surface of the soup itself, the steam, and the hand grabbing the basket were the only elements that were photographed. There are a few post effects like the dust under the trucks and lensflares/glint effects. But other wise everything was done in 3d. As for lighting, some shots used a HDR in a dome light for basic fill with direct lights (I forget the maya name for them) for the sun and rim lighting. Other shots, such as the shot of the sun setting over the farmhouse, were merely a few large vray plane lights. The table top shots were lit similarly to the way the soups were photographed with large fills and spot lights. The GI method was brute force in the primary and secondary slots for most of the shots. The table top shots actually didn't have any GI, which is funny because they seem the most realistic to me. Render times ranged from 10 minutes to 2 hours for the heavy veggie growing scene.

-Gabe

[seq]

Thanks Gabe for the bkg info.

Funny that the BF way was also used by you. Seems that it is a reliable candidate for animations. We also used BF for our last animation project.

[caligra]

wow I really love the style of this .. really nicely done!

[Coffee Rabbit]

Funny that the BF way was also used by you. Seems that it is a reliable candidate for animations. We also used BF for our last animation project.

yeah, even when another method might get faster render times, I find I save more on man hours. Set it and forget it.

[seq]

yeah, even when another method might get faster render times, I find I save more on man hours. Set it and forget it.

that's a good one: set it and forget it! we also made the experience that for the other GI modes we need to make many, many tests untill you find the optimal settings.