BMW iX3 Campaign Images

[kosso_olli]

Some images we rendered for the introduction of the brand-new BMW iX3 battery-electric vehicle.
Images were around 10k resolution on final render. Only the cars are rendered, environment is from photo.

Post 1/4, see next for additional images.

[kosso_olli]

Post 2/4, see next for additional images.

[kosso_olli]

Post 3/4, see next for additional images.

[kosso_olli]

Post 4/4, these are all images.

[Morbid Angel]

Excellent renders!

[Joelaff]

Nice work!

[joconnell]

Love that they went for some images in shadow - great work as always Oliver.

[dean_dmoo]

Really impressive!

Did you guys make some in-house versions without the ridiculous blue trim?!

[francomanko]

lovely, some really nice compositions..so what would be the timeframe and resources on a project like this then?

[Morne]

Looking spectacular Oliver!

[M.Max]

impressive work! the shaders are spot on .
especially the car paint and the interior leather seats are great !
Are you using scans for those, if may I ask?

[Neilg]

Yeah these are great. Flawless detailing and integration as always.
I like the candid handheld style of photography too - do you handle creative direction too?

[kosso_olli]

Love that they went for some images in shadow - great work as always Oliver.

Yeah, that is great. There is a certain trend in car photography at the moment, cars are shown in natural and believable lighting instead of the high-gloss compositions from the past.

Did you guys make some in-house versions without the ridiculous blue trim?!

No, the blue trim is exclusive to the BMW i-models. But you could order these in matte grey, too.

lovely, some really nice compositions..so what would be the timeframe and resources on a project like this then?

The shooting took place in January and we started rendering these as soon as the first plates and HDRi were captured. The main images were done in mid-February, but we did alterations with different configurations for markets like North America and China. In the end, there were more than 60 different images delivered.

impressive work! the shaders are spot on .
especially the car paint and the interior leather seats are great !
Are you using scans for those, if may I ask?

We heavily rely on VrScans, yes. Some shaders are really hard to get right, especially car paints with some bizarre color-shifting effects.
The white car paint was a VrScan, although it was not really needed in this case. White uni-color paint can be made from scratch quite easily. But since we already had the paint as VrScan, we used it. It definitely makes sense for the more complex shaders.
That specific brown leather was an inhouse shader, though.

Yeah these are great. Flawless detailing and integration as always.
I like the candid handheld style of photography too - do you handle creative direction too?

Some of the images were indeed shot hand-held by the photographer. Which makes for some interesting effects in the overall sharpness of the image and the depth of field. It can be hard to match these effects correctly for the render, but it is worth the effort in terms of realism.
The creative direction is handled by the lead agency. They set the overall look and style, also the colors. We give as much input as we can, and sometimes they even listen!

[eligiusz]

no way that these are rendered, nah , no , noo ! this is perferction, Even the the way the car is parked reflects the real BMW owner.

[dean_dmoo]

no way that these are rendered, nah , no , noo ! this is perferction, Even the the way the car is parked reflects the real BMW owner.

lol, I did always park my BMW on the top floor of a garage as it was normally empty. But within the lines though...mostly.